About Company
Booka centralizes bookings for Event Service Providers, enabling them to promote their services on a single platform. Customers can then search, sort and filter in this centralized platform to find the most relevant supplier and book instantly.
Product Goals
- UX Research
- Logo and Branding
- Design a customer-facing mobile app
- Provide designs for business portals connected to mobile app
The Impacts
- Clients loved our designed branding and logo
- Clients loved our final wireframes of the UI UX design
- Clients were happy with our timeliness and budget.
The Process
Discovery
Semi-Structured User Interviews – Potential Users:
to gain further insight into users’, and recommendation purchasing habits, and gauge their trust levels and pain points when getting a recommendation or booking a service provider.
Semi-Structured User Interviews – Potential Users:
To understand how business partners currently try to build trust with their customers, market through word-of-mouth, and calculate their total addressable market
Semi-Structured User Interviews – Potential Users:
to gain further insight into users’, and recommendation purchasing habits, and gauge their trust levels and pain points when getting a recommendation or making a purchase
Competitor Analysis:
to inform an initial feature set, and evaluate the recommendation functions of competitors and how successful they are and how booka can make those feature more user centered.
Clickable prototypes:
To enable end user testing before sending app to developers.
Design:
Several design iterations of the user’s recommendation process to find and land on a flow that was easy to build and fun to use
Deliverables
Discovery Finding & Recommendations
- Build “Trust” by having testimonials
- Show user specific sellers
- Have several filters to help booker narrow down the list
- Have enough data and content for users to find the platform informative.
Design
- Design System
- Low-Fidelity Prototypes
- Low-Fidelity Wireframes
- High-Fidelity Wireframes
- Interactive Prototypes
- Website: App Landing Page
- Mobile App: User-facing
The Challenges
Live Performers and Event Service Providers market themselves through different channels. Not all suppliers exist on each channel and they are difficult to search for This leads to a poor customer experience/ choice & less exposure to their target audience for suppliers.
Due to Covid19 live events were on pause for more than 2 years. So many live performing artists went out of business and audiences lost their trust level.
Booka will centralize all bookings for entertainment & event services by allowing these suppliers to market themselves in one platform. Customers can then search, sort and filter in this centralized platform to find the most relevant supplier and book instantly.
The Insights
We realized during our surveys that many performing communities are led by not so tech-savvy people. That’s why the performing community is very behind in the tech space with apps.
On the other hand the main target service providing audience (GenZ and Millennials) are very enthusiastic about Booka and they were confident that it will help their business.
